For a while now, i have been following this guy, Tim Brown, his blog, TED talks, IDEO etc, and all his "ideas on ideas".
The book is very well written. The story telling really awesome. Tim Brown does it beautifully, "preaching" his religion of design (based thinking), providing pure gyan, seamlessly mixing it with opinion, real life examples, case studies, insights into the human behavior and the ability of the human brain to improvise and innovate, not to forget his thoughts on building sustainability into everything in life. He is able to do all this and more by connecting easily with us, the reader, and provoking us to think about a lot of things we would not have considered important.
The best thing about the book, i think, is that all kinds of people can relate to things he is talking about, coz he is talking about a holistic approach to problem solving, an integrated, multidisciplinary, thought based thinking (Design Thinking as he calls it).Understanding human needs and thereby humans ourselves (what he refers to as human centered design).
The book can be read like a text book, full of management fundas. But i thought it was a lot of fun reading it like jus any other story book, the flow is awesome. After all, story telling is one of the most important things that makes us human....and Tim Brown is really good at it..one of the best books i have ever read...
